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Why should I sign my business up for BirthdayComp?
BirthdayComp is a web based tool used to maximize your birthday marketing results. The site is revolutionizing birthday marketing with its online directory of businesses offering birthday promotions. BirthdayComp.com creates a unique page for your business, listing your birthday offer, the details, the terms and the location. Your customers easily claim your birthday offer though BirthdayComp’s online system and redeem via the printed or digital voucher at the time of their celebration. Our mobile business app lets your manager mark the gift as used at the time of their party. You can also login to BirthdayComp.com to view the business dashboard and see your campaign in action. Authorized staff can see the number of views, claims and the names and birthdays of all the customers who are planning on celebrating at your business. BirthdayComp statistics track the effectiveness of your promotion in real time. The ‘claimed gift’ customer data can be exported in .CSV format.
Why Birthdays: Everyone has a birthday! If I picked a random date and asked you who you were with, what you were doing, and where you were at, you probably wouldn’t remember. But, If I asked you the same question about your birthday, you would remember all the details about it. I am certain that there are even pictures on Facebook, Instagram or maybe a video on YouTube! The point is, your customers are going to remember the great time they had at your establishment and so will their guests. This is the best kind of marketing that any business can have; customer generated referrals or ‘word of mouth” which is delivered through the BirthdayComp platform. At BirthdayComp, we do not believe in discounting your product or service. Daily deal and coupon sites may create business awareness and cause an influx of customers for a short while, but this sort of marketing has a very poor long term ROI. When customers know you can discount your product, it discredits the original value, making the customer unlikely to return for the full price experience. These particular customers will wait around for another coupon site to offer a discount at your business. How do you create customer loyalty if they don’t see the full value in your brand? By giving away a FREE gift on the most important day of someone’s year, your business is not showing a discount, but rather CUSTOMER APPRECIATION. The gift is a full priced item (or gift card value) that you are offering because you value their business, and want the customer to have a great experience. The customer reciprocates the appreciation by returning again throughout the year, because your business made his/her birthday special.
Turn customers into ambassadors: The proven free gift model on BirthdayComp.com rewards your current customers and builds loyalty. This makes your customers the ambassadors of your brand to their friends and family. The online business directory at BirthdayComp.com gives customers an easy way to find, claim and redeem your birthday promotion. BirthdayComp.com also gives your customers an easy way to share your gift online. The social media platform BirthdayComp provides on your unique business page allows customers to share your offer on Facebook, Twitter, Linkedin, Pinterest or E-mail. This makes your gift and business “socially viral,” driving more parties to your business. Customer satisfaction and new customer acquisition is accomplished two ways: in store, at the time of their party; and online at BirthdayComp.com as they share your offer on social networks. Not many people celebrate their birthday alone. Even if it’s simply with their spouse, children, coworkers, or friends...celebrations happen in groups! So yes, at BirthdayComp.com you are offering a free product, service, or menu item to the birthday guy or gal. But in exchange, your business is gaining all their guests at FULL PRICE and new customers that have a lifetime value far greater than the gift you gave away.
Why do I need BirthdayComp if I already have a birthday rewards program? BirthdayComp does not replace your current birthday promotion, it enhances it. This automated platform tracks the response of your current promotion and quantifies the results for you. Whether you currently do direct mail, e-mail, or just give away the gift upon request, BirthdayComp’s statistics track the effectiveness of your promotion in real time. After your unique profile page is created on BirthdayComp.com, your staff at all levels need to know about your new marketing tool. We have a tutorial that shows your staff how to direct customers to claim the promotion and what to do when the customer comes in with the voucher. The goal is for your customers and their party guests to have a phenomenal experience when they come in to redeem your offer. The automated BirthdayComp service does the rest with its social media platform to promote the party and its business dashboard which evaluates your campaign results.
Why would I send my customers to BirthdayComp.com? Your BirthdayComp.com page is a social media platform, letting your customers share your birthday promotion with all their friends and family through E-mail, Facebook, Twitter, Linkedin or Pinterest. BirthdayComp.com allows the customers to download a unique voucher and notifies your business of the claim via e-mail. BirthdayComp reminds your customers, who claimed your offer in advance, 3x via email during their birthday month, increasing the likelyhood of the offer being redeemed. We provide your business with a link for your website to direct your customers to claim your gift at your BirthdayComp.com unique page.
Where can I get the BirthdayComp Business application for my phone? If you have an iPhone click here: https://itunes.apple.com/us/app/birthday-comp/id546696894?mt=8 If you have an Android Click here: https://play.google.com/store/apps/details?id=com.birthdaycomp.birthdaycomp&hl=en
What if I don’t have a birthday rewards program? Birthday marketing is one of the easiest, most effective ways to get your customers back in the door. No matter what kind of business you have or what your goals are, a birthday marketing program is a proven source of additional revenue. If you aren’t sure how to implement a birthday marketing campaign and utilize social media marketing techniques to launch it, BirthdayComp works as a stand alone birthday marketing solution for your business. Your rep will help you come up with the most effective offer for your business type and get your program rolling.
How will I see results? In your business dashboard, you can see instantly how many people have viewed your promotion and how many people have claimed your gift. The bar graph gives you a visual representation of those that have claimed your gift and the monthly totals of birthdays to be celebrated at your business. By clicking on the bar, you can see and download a list of the people who have birthdays in that month. In the “Gifts Redeemed” section, you can verify the unique voucher code to confirm that the gift was claimed. This will update your “Claimed” section immediately. These reports can be downloaded in .CSV format.
How do we get the party started? When a customer selects your gift at BirthdayComp.com, they are prompted to the voucher page, where they can share the gift on their Facebook wall, Twitter, or create an event on Facebook. This event invites all their friends to join them at your business. This voucher is savesd in their BirthdayComp profile and can easily be printed or viewed on their phone at the time of their party. Our business app allows your managers to scan the voucher which marks it as used. |